Over the past week since the Sinclair story broke into the mainstream, there have been lots of ideas of what regular people can do to stop the outrageous lengths a major media company - and strong GOP backer - will go to force their anti-Kerry smear infomercial down the throats of their 62 affiliate stations, and the viewers of those stations.
At first, a lot of people suggested writing to the FCC, the FEC, and other federal commisions and agencies, but it was pointed out that going throug the official channels to do so would not only take too long, but you’d be dealing with the power structure that people are trying to get around here.
So the focus now has been on people calling up local advertisers of the Sinclair affiliate stations, and basically say that you don’t support their advertising on the affiliates, and by extension their company and its products/services. In fact, there’s an online database where you can get contact information for the local businesses that do advertise on those stations and let them know what you think.
Here’s a list of companies in Milwaukee that advertise on Sinclair affiliates WCGV & WVTV, and here’s a list of companies in Madison who advertise on affiliate WMSN.
Yesterday, I noticed that Broadway Paper was listed on the list of Milwaukee advertisers, and having been a long time patron of the company (they are in the building next to my work office) I decided to let them know how I felt. Here’s a snippet of my email to them:
My name is Dan, and I live in Milwaukee and work in the Third Ward, near your store. I frequently shop at Broadway paper for things like last minute gifts and of course, wrapping paper and supplies.
At any rate, I understand you advertise with WCGV/WVTV, a Sinclair Broadcasting affiliate. I don’t know if you’ve yet heard of Sinclair’s plans to force their affiliate TV stations to show what’s basically a 90 minute campaign commercial during prime time just before the election.
I believe this is a direct assualt not only on a fair and balanced media, but really subversive campaign aimed at unfairly providing a 90 minute smear campaign against John Kerry. You can read more about it at the Journal Sentinal website:
http://www.jsonline.com/enter/tvradio/oct04/265799.asp
While Sinclair is taking this route, and while your company is an advertiser for a Sinclair affiliate, I am sad to say that I can’t support a company who supports the TV station (via your advertising dollars) that is trying to force this smear campaign down the throats of Wisconsin citizens simply because they think they own the airwaves.
Maybe as an advertiser on WCGV/WVTV you will be able to convince Sinclair that their actions in this matter are unacceptable, and send a clear message that no single company controls the airwaves.
I was happily suprised this morning by a reply from the owner of Broadway Paper who had this to say:
Unfortunately, we were not aware of anti-Kerry documentary when we signed a 3 month advertising contract in August. We are however, pulling our ad effective immediately.
Cheers to Broadway Paper who’s since been taken off the list of affiliate advertiser! In Madison, there has been lot’s of pressure lately as well, with good results according to the Capital Times.
The others I plan on emailing today, and I’d encourage readers to call or email as well, are the Bucks, Rank & son auto, Lazer 103 (who’s offices are a block from our house), and Lakeland Truck Caps. Sending to an info@ address as well as a ‘real’ employee address seems to help.
Hopefully if enough people express their displeasure with the companies that support the stations who are doing this, a clear message will be sent that we don’t appreciate partisan media companies forcing the point of view on their viewers, especially when it’s a slimey attack ad that’s thinly veiled as ‘news’.