Having been watching a fair amount of Olympic coverage the past few days, I’ve been having some fun watching some of the advertisements playing in between events, especially on NBC.
Some are well done, classy and inspirational, like the Visa ads with Morgan Freeman doing the voice over. The Home Depot ads highlighting the number of athletes who work for them are nice too.
Others, like the McDonald’s chicken sandwich ads, are just cheesy and ridiculous mockeries of reality. The idea that any serious athlete, much less the acceptably accented “olympians” being portrayed by actors, would ever eat any McDonald’s sandwich is about as probable as the Jamaican bobsled team winning gold or a Dutchman breaking the world record in the 100 meter dash.
There’s a reason the athletes we’re watching on TV, at least the real ones, made it to the Olympics. And it’s not because they’re tossing down McDonald’s sickly white looking chicken sandwiches as a part of their training regimen.
Not to mention the product placement in the ads, chicken sandwich in hand at mouth level, is Wayne’s World-esque in it’s absurdity and hilarity.
Besides credit cards and fast food, we’re also being sold a Presidential candidate between events, and honestly speaking from an objective place here, there’s a big difference between them as well.
Sen. McCain’s ads don’t really mesh well with the content of the Olympics to put it mildly. I’m frankly quite surprised that they didn’t cut a new series of ads to coincide with the overall message of the Olympics: possibility, hard work, perserverance, etc.
Instead, they’re using the same cynical (and as I’ve called them in the past, silly and childish in my opinion) ads they’ve been using for the past few weeks. When you’ve just come off watching the story about how Michael Phelps overcame some childhood problems and then just destroyed the world record and won gold, here comes John McCain to be cynical and bring you back to Earth. It’s kind of a downer, and I don’t think it’s something people want to see between the stories of athletes overcoming the odds and reaching their potential.
By contrast, the Obama campaign ads (especially the “hands” one) about the future, solutions to problems, and hard work seem to mesh better with the overall message of the Olympics instead of providing a jolt of negativity between the mostly uplifting content of the games.
Some won’t take that as objective of course, but I call ‘em like I see ‘em, and I have a feeling that most regular people hearing about these two guys for the first time may feel the same way.