Comments on: Milwaukee Journal Sentinel Circulation Continues Slide http://dancody.org/archives/milwaukee-journal-sentinel-circulation-continues-slide.html Progressive commentary & Wisconsin politics by Dan Cody of Milwaukee, Wisconsin. Mon, 1 Dec 2008 21:23:35 +0000 http://wordpress.org/?v=2.6 By: Yeah Boy http://dancody.org/archives/milwaukee-journal-sentinel-circulation-continues-slide.html#comment-6101 Yeah Boy Mon, 30 Apr 2007 21:10:56 +0000 http://dancody.org/archives/milwaukee-journal-sentinel-circulation-continues-slide.html#comment-6101 I think the number is a little misreading. I believe the newspaper readership numbers are in a state of flux. Sure the circulation may be down, but readership is probably up, yet difficult to measure. The newspapers are continually finding different delivery mechanisms to push their product. You sort of alluded to this when you said, "other factors involved in the slide". It's funny, I talk with some people who think the paper is too liberal and others who think it's too conservative. I wonder why that is? I like the Mississippi River analogy ... if you are in New York, the Ole Miss is to the left and if you are in California, it's to the right. I am pretty sure that is the case here. I think the number is a little misreading. I believe the newspaper readership numbers are in a state of flux. Sure the circulation may be down, but readership is probably up, yet difficult to measure. The newspapers are continually finding different delivery mechanisms to push their product. You sort of alluded to this when you said, “other factors involved in the slide”.

It’s funny, I talk with some people who think the paper is too liberal and others who think it’s too conservative. I wonder why that is? I like the Mississippi River analogy … if you are in New York, the Ole Miss is to the left and if you are in California, it’s to the right. I am pretty sure that is the case here.

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