Eugene Kane blogs today about the irrelevancy of blogging and asks, “The end of blogging?”:
Just a few years ago, citizen bloggers were all the rage. They were actually going to replace the mainstream media, remember?
The successful blogs in today’s media are actually pretty mainstream, particularly political blogs that are frequently cited by newspaper columnists or editorial writers. The days of solitary citizen bloggers sending their opinions out into the blogosphere to attract attention seem to be a thing of the past.
As this article points out, it’s more about Twitter and Facebook these days.
This is interesting - and incorrect - on a number of levels. First, the hype about ‘citizen bloggers’ that reached it’s fever pitch just a year or two ago was inflated by the very same traditional media that’s now predicting it’s death. You couldn’t pick up a copy of the newspaper or periodical that wasn’t hyping how these “citizen bloggers” were going to change the world(!).
People who write weblogs that happened to be filling the considerable gaps in local coverage by the local traditional media never set out with the goal of being labeled some silly ‘citizen blogger/journalist’ tag. They did it because there was a need for coverage of local events the traditional media wasn’t willing to waste their time on.
Ironically, it was the very same traditional media who’s lack of “real” issue coverage provided the opportunity for regular folks with weblogs to make a niche that was gushing over this new corps of average Joe/Jane reporters. In their race to sensationalize and exploit a pretty simple concept - average people taking more interest in their communities - they only continued to emphasize the ’style over substance’ mentality that was in part the cause of their own struggles and decline.
Secondly, about Twitter and Facebook… That’s either a gross misunderstanding of what those services do, or an admission that you have no idea what kind of role weblogs serve.
Twitter and Facebook - two services I utilize myself - are nothing more than tools. Useful and practical tools to be sure, but tools the same way that weblogs or email are. They’re different kinds of tools that fit different kinds of jobs. For someone to say weblogs are useless because Facebook or Twitter is “where it’s at” is about as ridiculous as someone stating that every screwdriver and saw in their toolbox was useless because they were momentarily pounding a nail into a piece of wood with a hammer.
Over the years, it’s become easy to identify people who talk about technology and emerging social networking & communication tools but have zero understanding of their utility because all those people share a common trait: predicting the death of one tool in order to justify their excitement/focus of the ‘next big thing’.
Listening to some ‘experts’ out there, e-mail has been ‘dead’ for nearly a decade. Yet it remains the most popular way for people on the Internet to communicate period. The same with weblogs. The same will happen to Twitter, and the same will happen to everything after that. In some ways, it’s the nature of people who don’t truly understand any of the ways these things can, do and will work in harmony as part of a complete tool box.
That’s because as impractical and limiting as it would be for me to have nothing but a set of hammers to be able to use in building a house or fixing my car, it would be impractical to rely solely on something like Twitter with it’s limits of 140 characters and limited reach.
How could I have gotten past the first sentence in writing my thoughts here if I had to rely just on Twitter? Or Facebook?
Of course, the inverse is true as well of weblogs. Sometimes a weblog isn’t the right tool for quick blurbs about where I’m at or what I’m doing as Twitter might be. Likewise, there are a million things that Facebook does that no weblog can ever hope match.
So when I need to write something that requires both thought and explanation unencumbered by length or word count, I’ll use my weblog just as when I need to change a spark plug, I’ll skip over the stapler or hex wrench and select the right tool for the job.
Or more likely, as I do today, I’ll continue to use the tools together to make the combined product more effective than any one could be on it’s own.
Finally, I get that perhaps it was just an off the cuff remark by Mr. Kane, who’s articles I enjoy in the MJS, and nothing serious was meant of it. But I also realize that his employer has gone all in first the weblogging craze, then the Facebook thing, and most recently you couldn’t open up a copy of the Milwaukee Journal Sentinel without being forced to get the “Twitter angle” in every one of it’s stories.
Perhaps if they spent less time jumping from craze to anointed craze or spending resources on silly ‘tweet shows’ that add zero value to journalism where they show elderly folks “why the craze matters!” as a way of justifying their own attention to it, and focused more on, you know, reporting the news instead of capitalizing on a fad, they wouldn’t be slashing jobs left and right.
As for the answer to Mr. Kane’s question, “The end of blogging?”… Well, I don’t get into the business of making predictions in the world of technology, but I’d bet a small wager that the “citizen bloggers” like me are still here and still digging long after the Journal Sentinel has declared bankruptcy and closed it’s doors.